Alternatives & comparison pages
“[Competitor] alternatives” and “X vs Y” pages that win buyers who are already choosing a tool.
SaaS SEO Agency
The SaaS SEO Agency That Reports in Demos and Trials
We help B2B and product-led SaaS teams rank for the searches buyers make right before they sign up, and get recommended in ChatGPT, Perplexity and Google AI answers. Founder-led, senior team, no traffic for traffic’s sake.
Trusted by product and B2B teams across India, the GCC, UK, US and beyond
- Founder-led, senior team
- Reported in trials, demos and pipeline
- Google and AI search in one plan
- 90-day pilot, then month to month
Who it’s for
For Software Teams That Need Pipeline, Not Pageviews
SEO for SaaS works when it is tied to your product, your buyers and your sales motion.
- B2B SaaS from seed to Series B
- Product-led tools that want more free trials and signups
- Sales-led software that needs qualified demo requests
- SaaS teams selling worldwide — we've worked across the US, UK, Europe, India and the GCC
- Teams with a blog that gets traffic but no signups
What we do
SEO for SaaS, Built From the Bottom of the Funnel
We start with the pages closest to a purchase, then build authority around them.
Use-case & industry pages
Pages for each job your product does and each industry you sell to, written with your product team.
Integration pages
One page per integration, so you rank when buyers search for tools that work with what they already use.
Technical SEO for software sites
JavaScript rendering, docs and help subdomains, app vs marketing site, migrations and safe programmatic pages.
Product-led content
Guides, templates and how-tos that show your product solving the problem, not generic top-of-funnel posts.
Links & digital PR
Links and mentions from SaaS publications, review sites and partners, pointed at the pages that convert.
AI search
Get Recommended in AI Answers
Software buyers now ask ChatGPT and Perplexity which tool to use before they ever visit your site. We work on the sources those answers pull from.
- Prompt tracking across ChatGPT, Perplexity, Gemini and AI Overviews
- G2, Capterra and review profile work
- Getting into “best [category] software” lists
- Clear entity, schema and product information
How we work
Content Written With Your Team
Good SaaS content needs product knowledge. We get it from the people who have it.
Interviews, not guesses
We talk to your product, sales and customer success teams, and to customers when we can.
Human writers, SEO review
No unreviewed AI drafts. Every page is written by a person and checked by an SEO before it goes live.
Works with your writers
Already have a content team? We can supply briefs, edits and SEO checks instead of full articles.
Shipped, not suggested
We publish in your CMS and make the technical changes ourselves, or hand clear tickets to your developers.
Results
Results From Our Organic Programs
The same content and technical work we run for software teams. SaaS-specific case studies are on the way.
65% More Clicks in 3 Months – Without Publishing a Single New Page
- 65%
- More clicks in 3 months
How SEO Became 80% of All Website Traffic
- 79.8%
- Of all traffic from organic search
- 92%
- Engagement rate through SEO
How we start
Your First 90 Days
A short pilot that shows whether SEO can move your pipeline before you commit further.
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Weeks 1–2
Pipeline audit
Technical audit, keyword and competitor research, AI visibility baseline, and conversion tracking tied to your CRM.
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Month 1
Fix and plan
Technical fixes, and a list of bottom-of-funnel pages ranked by buying intent and difficulty.
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Month 2
Ship the money pages
Alternatives, comparison, use-case and integration pages, written with your team.
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Month 3
Authority and review
Links, review-site work and list outreach, then a review of trials, demos and AI visibility with you.
Measurement
We Measure Pipeline, Not Traffic
Every page we build has a job. We show you which pages produce signups and demos.
- Trials, signups and demo requests from organic search
- SQLs and pipeline tied to your CRM
- Self-reported attribution (“How did you hear about us?”)
- Share of voice in AI answers for your category prompts
- Rankings for bottom-of-funnel keywords
Why us
The Growth Heads vs a Typical SEO Agency
| Compare | The Growth Heads | Typical agency |
|---|---|---|
| Who you talk to | Founder and senior strategists | An account manager |
| First pages we build | Alternatives, comparisons, use cases | Top-of-funnel blog posts |
| What we report | Trials, demos and pipeline | Traffic and rankings |
| AI search | Tracked and worked on monthly | Extra, or not offered |
| Contract | 90-day pilot, then monthly | 12-month minimum |
The team
A Team Built Around Your Product
Senior specialists in technical SEO, SaaS content and AI search, matched to your product and market. When your category needs deeper domain knowledge, we bring in an industry expert. No one-size-fits-all team. Need a SaaS SEO consultant rather than an agency? We do that too.
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Dileep
SEO & Growth Strategist
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Nimisha
SEO Manager
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Aysha
SEO Content Writer
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Ajmal EK
SEO Analyst
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Swalih
Web Developer
FAQs
SaaS SEO FAQs
What does a SaaS SEO agency do?
A SaaS SEO agency helps software companies get more trials, signups and demo requests from search. That means technical SEO, bottom-of-funnel pages like alternatives and comparisons, product-led content, links, and now visibility in AI answers.
How much does SaaS SEO cost?
Pricing is custom. It depends on your stage, how many pages you need each month and how much technical work is involved. After a short call we send a proposal for a 90-day pilot, then month to month.
How long does SEO for SaaS take to work?
Bottom-of-funnel pages for low-competition keywords can rank in 6 to 12 weeks. Broader category terms usually take 4 to 9 months.
Do you work with early-stage startups?
Yes. For pre-seed and seed teams we focus on the few bottom-of-funnel pages most likely to bring signups, and grow the program as you grow.
Do you use AI to write content?
We use AI for research and checks, not to publish unreviewed drafts. Every page is written by a person, uses input from your team, and is reviewed by an SEO.
Can you work with our in-house writers?
Yes. We can provide strategy, briefs, edits and SEO reviews while your team writes.
How do you get our product into ChatGPT and Perplexity answers?
We improve the pages, review profiles, list articles and brand mentions those tools draw from, and track your share of voice for category prompts every month. No one can guarantee placement in AI answers.
Is SEO different for product-led and sales-led SaaS?
Yes. Product-led teams need pages that drive signups and activation; sales-led teams need pages that bring qualified demo requests. We set goals and reporting to match.
What happens if we stop?
You keep everything: content, pages, reports and account access. After the first 90 days you can stop with a month’s notice.
Request a proposal
Tell Us About Your Product
Share your product, market and goal. We’ll reply with the first pages we’d build, why, and a proposal to match.